Sabinsa has appointed four new staff members to its U.S. team.

Julia Boyd has joined the company as creative and brand manager. Boyd is a marketing and events professional with over 17 years of experience delivering impactful brand experiences across the nutrition, biotech, and manufacturing industries. She brings expertise in marketing strategy and media planning, and is known for her strategic mindset and attention to detail, Sabinsa reported.

Riley Alexander will serve as a regional sales manager in the Mountain States. He has spent two decades in the industry in areas spanning production and warehouse operations, sourcing and purchasing management, and leadership roles where he trained production and R&D teams. He is trained as an herbalist, and has a deep and practical understanding of medicinal herbs, Sabinsa noted, making him an ideal fit to support companies, customers, and brands alike in his sales position.

Jeff Owen, Southwest regional sales manager, has worked in the natural products industry for 35 years, starting in retail while attending law school. He has represented several leading supplement manufacturers across Florida and the East Coast. He served as BioSil product manager at Jarrow Formulas, where he launched the patented silicon formula in the U.S. market. He is enthusiastic about dietary supplement education and training, and has specialized knowledge in digestive enzyme formulations and applications, Sabinsa noted.

Don Edwards, West Coast regional sales manager, has over 20 years of sales experience in the dietary supplement industry, including over a decade with Olympian Labs and another at Natrol. Edwards is an expert in sales planning, promotional execution, and strategic marketing, Sabinsa noted, and has received several sales achievement awards through data-driven marketing strategies.

“Adding this caliber of talent reflects our commitment to supporting customer success,” said Asha Ramesh, CEO of Sabinsa Americas. “Each brings specialized expertise that will directly benefit our customers in developing innovative and more effective products using our research-supported nutraceutical and cosmeceutical ingredients. This strengthens our position as the industry’s most trusted partner.”