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The event, co-located with Fi Asia, will take place in Bangkok Oct. 5-7.
August 3, 2022
By: Mike Montemarano
Registration is now open for Vitafoods Asia 2022, a convention for the nutraceutical, functional foods and beverages, and dietary supplements industries. The hybrid event will take place online from Sep. 26 to Oct. 10, and in-person at the Queen Sirikit National Convention Center in Bangkok, from Oct. 5-7. For the first time, Vitafoods Asia will be co-located with Fi Asia in Bangkok, and is slated to bring in over 21,000 attendees and over 600 global suppliers across both the nutraceutical and food and beverage industries. “After two years of lockdowns, variants and social distancing, the nutraceutical community across Asia is eager for a chance to start collaborating and innovating together once more. Two years’ worth of anticipation, ideas, excitement, expectation, enthusiasm has been building up and now it’s time to harness it in Bangkok,” said Julien Bonvallet, group brand director at Informa Markets, said. “More than an exhibition, Vitafoods Asia is the only nutraceuticals event in Asia to offer end-to-end insights into the entire nutraceuticals supply chain – from research to product formulation and commercialization, through to packaging and brand development.” “This year, we’re joining forces with Fi Asia to bring people together like never before,” Bonvallet continued. “We’re conscious that there are still some travel restrictions in the region, so by co-locating these two key events our intention is to make it as convenient as possible for attendees and exhibitors. Not only that, but with the blurring of lines between the nutraceuticals and functional food industries, alongside the increased focus on holistic health by consumers in the region, the co-location is intended to help drive both innovation and business growth – whether that’s discovering new ingredients, exploring formulations and applications, or enhancing your supply chain. It’s opening up a world of possibilities.” Hybrid Opportunities Vitafoods Asia 2022 will be a digitally-enabled event, following successful hybrid events in Europe. Visitors and exhibitors will be able to connect ahead of the event to set up virtual meetings or plan to meet in person in Bangkok, which can ensure attendees can make the most of their time at the event. By registering for Vitafoods Asia 2022, visitors can not only access the online platform, but also both Vitafoods Asia and Fi Asia in person. This year’s highlights include: a main stage showcasing expert content on key trends and themes from the region; probiotics and omega-3 resource centers; a new products zone; and a tasting center. To ensure safety, the Vitafoods Asia 2022 exhibition has been planned in line with the latest Informa AllSecure Standards and current local guidance. Further updates on COVID-19 guidelines and entry requirements for Thailand will be shared via the Vitafoods Asia website in the coming weeks and months.
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