Nutrabolt Appoints Andrew Archambault as President and COO

Nutrabolt, known for its brands C4 Energy, Bloom, Cellucor, and Xtend, has appointed Andrew Archambault as president and COO, effective immediately. He will be tasked with overseeing Nutrabolt’s commercial and operational functions, including sales, supply chain, and international operations, as the company continues to scale across energy beverages and active nutrition.

Archambault has more than 30 years of consumer-packaged goods leadership experience, most recently serving in executive roles at The Hershey Company and Keurig Dr Pepper (KDP), where he was President of the U.S. Beverage Unit. Throughout his career, Archambault has led large-scale commercial and marketing organizations, managed multi-billion-dollar P&Ls, and delivered sustained revenue and margin growth across competitive consumer businesses.

In 2022, KDP invested in Nutrabolt, signing a long-term sales and distribution agreement that included an ownership stake of approximately 30% and board representation.

“Andrew is a transformational leader with deep experience driving growth at scale,” said Doss Cunningham, chairman and CEO of Nutrabolt. “His track record leading complex commercial organizations across some of the most respected companies in the industry, combined with his ability to translate strategy into execution, makes him uniquely suited to help us accelerate our next phase of growth.”

Archambault joins Nutrabolt as the company continues to expand leadership in the performance energy category, grow share across energy and modern soda, and invest in emerging brands within active nutrition.

“I’m thrilled to join Nutrabolt, a leader in active nutrition and next-generation beverages,” said Archambault. “The company has built an exceptional portfolio and strong team, and I look forward to scaling its impact, strengthening performance, and helping drive its next chapter of growth.”