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The new campaign spokeswomen include Gabby Thomas, Emma Lovewell, Kristin McGee, and DJ Blatner.
May 6, 2025
By: Mike Montemarano
Associate Editor, Nutraceuticals World
NOW has launched a new campaign, “Be You, NOW,” during National Women’s Health Month, featuring four powerful female voices in health and wellness.
The experts include: five-time Olympic medalist and sprinter Gabby Thomas, Peloton instructor and new mom Emma Lovewell; celebrity yoga, pilates, and meditation expert Kristin McGee; and registered dietitian/nutritionist DJ Blatner.
As an elite sprinter where every second counts, I’m always thinking about performance, and to be my best I need to be smart about how I recover, fuel properly and get quality sleep,” said Thomas. “I’m giving a look into my daily routine showing how I balance being an athlete and taking care of myself, so that I can show up to my sport each day. I trust NOW to help keep me at my best on and off the track.”
NOW asked each expert to share one key morning ritual that helps them feel strong and ready to conquer the day.
Thomas prioritizes protein-packed breakfast on recovery days to give her body the nutrients it needs. She combines Greek yogurt, whey protein, nuts and seeds, and a drizzle of manuka honey to add sweetness.
Lovewell said her current hyper-fixation breakfast is a bowl of oatmeal with chia seeds, flax seeds, and fruit, to give her staying power in her postpartum routine.
McGee stays on top of her health with a supplement stack, and includes collagen powder next to her coffee maker so she can remember to add it to her coffee.
Blatner stays energized with a quick jump on her indoor trampoline and adds electrolytes to her water bottle for added hydration.
Each expert can be followed at NOW Foods’ Instagram account or nowfoods.com/experts. While online, there will be a sweepstakes to win a women’s health haul including a Peloton bike starter package and 90-day all-access membership, Kristin McGee’s founding member subscription substack, NOW wellness swag, books from the experts, and a $500 promo code to shop for must-have products on NOW Foods’ website.
“Becoming a new mom has changed how I care for myself,” said Lovewell. “I know that to show up fully for my family, I must feel my best too. I love knowing that NOW has me covered, not just for my health and wellness but for my whole family. It’s one less thing to think about, so I can focus on soaking up all these special moments.”
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