Products & Ingredients

New Chapter Launches Liquid Multivitamin Designed for the Whole Family

One bottle offers age-appropriate doses for adults and children aged 2 and up.

Author Image

By: Sean Moloughney

Editor, Nutraceuticals World

Photo courtesy of New Chapter

New Chapter has debuted its first-ever Liquid Multivitamin featuring 22 essential vitamins and minerals for comprehensive wellness support.

The company claimed its new Liquid Multivitamin offers 45% more nutrients than the leading liquid multivitamin, including fermented B vitamins, vitamin C, vitamin K, and superfoods to support heart health, bone health, brain health, cellular energy, immune function, hair, skin and nails, and digestion.

The new product was designed to meet the needs of the entire family, with one bottle offering age-appropriate doses for adults and children aged 2 and up. It comes in two flavors (Orange Mango and Mixed Berry).

“At New Chapter, we’ve been experts in multivitamins since 1982, dedicated to crafting high-quality supplements for every stage of life,” said Blaine Streisand, CEO of New Chapter. “We’re proud to bring that same expertise to a new form with our Liquid Multivitamin — a delicious, approachable, and family-friendly supplement designed to make daily wellness effortless.”

New Chapter’s Liquid Multivitamin flavors were curated with expert sensory scientists to ensure the final products are not overly sweet, offering a blend of aroma, viscosity, and aftertaste. In addition to curated taste, New Chapter’s Liquid Multivitamin ensures that nutrients fall within recommended daily values.

New Chapter said it sends each product formula to third-party certifiers to confirm quality, purity, potency, and more. The Liquid Multivitamin is IGEN Non-GMO Tested, and the Orange Mango flavor is certified as Where Food Comes From Organic (WFCO). This product is also vegan, gluten-free, and is made without potassium sorbate. The bottle is comprised of 99% post-consumer recycled plastic.

New Chapter’s Liquid Multivitamin is available in a 30-oz. bottle starting at $48, in Orange Mango and Mixed Berry, on NewChapter.com, with extended retail availability rolling out at Whole Foods Market, The Vitamin Shoppe and local health food stores nationwide in the coming weeks. Dosing instructions for the whole family are as follows: 2-3 years (1.5 teaspoons), 4-13 years (1 tablespoon) and 14+ (2 tablespoons).

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters