Market Updates, Products & Ingredients

Navitas Organics Launches Superfood Wellness Shots & Plant-Based Latte Mixes

Superfood company targets convenience and health with new functional beverages.

Navitas Organics has developed a ready-to-drink and drink mix portfolio, featuring four Superfood Wellness Shots with hemp CBD and three plant-based Superfood Latte mixes. 

“For over a decade Navitas Organics has been offering consumers the incredible benefits of hemp in multiple formats. From seed to powder to our Power Snacks line, bars, boosts, and blends— we’re big believers and advocates of hemp,” said Founder and CEO Zach Adelman. “You can imagine our motivation and excitement when the 2018 Farm Bill passed, opening up the opportunity to further explore the powers of this incredible plant and allowing us to add hemp-derived CBD to our growing superfood portfolio. This truly is the latest in superfoods.”

CBD (cannabidiol)—the non-psychoactive naturally occurring cannabinoid found in the hemp plant—is thought to have health benefits, including alleviating pain, reducing stress, and decreasing inflammation. Harnessing the plant power of hemp, these Wellness Shots are the first ready-to-drink shots that combine organic, nutrient-dense superfoods with full-spectrum hemp oil extract, providing 20mg of CBD, in one delicious and effective boost.

The line of Navitas Wellness Shots includes:

  • Calm Wellness Shot features acai and magnesium to counter environmental stress and provide mood-mellowing qualities that help you unwind.
  • Bliss Wellness Shot features goji, nick-named the “happy berry” for its ability to nourish both body and mind for a sense of well-being.
  • Focus Wellness Shot features matcha and coffee fruit extract to provide a plant-based source of caffeine to support mental attention and focus.
  • Restore Wellness Shot features Turmeric plus vitamin C to alleviate inflammation, support the immune system and promote balance and vitality.
Navitas’ nutrient-rich product portfolio has also expanded to include three organic Superfood Latte Mixes. Each plant-based latte mix is made with a powdered coconut oil base, which is supportive of a keto, paleo, and vegan diet, and includes 2g of healthy energizing organic MCT fats from coconut. All mixes are certified organic, contain no fillers or artificial sweeteners and come in three flavors including Cacao, Matcha, and Turmeric. 

In addition to the new products in the portfolio, Navitas has added a new flavor to its Power Snack line. The newest flavor, Chocolate Cacao, combines dark chocolate chips, cacao, and dates with 9 superfoods in less than 80 calories per serving. 

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