RFI Ingredients, in conjunction with Overseal Natural Ingredients, recently introduced a natural blue color for food applications. The product, which is stable at neutral pH and has good stability to heat and light, is particularly suited for confectionery and bakery products, including functional food products, especially those marketed toward children. The natural blue color can provide the opportunity to offer a brightly colored range of sweets without the use of artificial additives. It can also be used in the development of interactive and novel foods that appeal to both children and parents alike.