NattoPharma ASA, Oslo, Norway and Metuchen, NJ, has added two new team members to its sales force.
 
Prior to joining Nattopharma as Director of Nordic Accounts and EU Marketing, Gunilla Traberg served 14 years in the international nutraceutical industry with marketing and communications positions in Epax Norway AS, (part of FMC Corporation since 2013), responsible for the branding and marketing of the internationally recognized Epax omega-3 brand. She has acquired considerable experience from managerial roles within B2B and FMCG in marketing, sales, and branding of leading food and household brands, in companies such as Frionor ASA (now part of Findus), Denofa, and Lilleborg Fabrikker AS (now Orkla). Ms. Traberg earned her business degree, international study program, from Linköping University, and completed language studies at the University of Aix/Marseille in Aix-and Provence.
 
Chris Hoover joins NattoPharma’s North American Subisidiary, NattoPharma USA, Inc., as director of business development. Over his 20-year career he has acquired extensive technical knowledge of both ingredients as well as all aspects of finished product manufacturing with companies such as Green Wave Ingredients (GWI), Decas Botanical Synergies, Watson, Inc., and InterHealth Nutraceuticals, Inc. Based in Utah, Mr. Hoover is skilled at maintaining multi-million dollar sales territories while cultivating new sales relationships by guiding companies to the ideal ingredient variety and/or manufacturing solution for their desired product application.
 
“NattoPharma is recognized as the world leader in Vitamin K2 research and development, and commercialization. While our clinically validated and patented MenaQ7 appears in hundreds of products across the globe, we feel strongly that it is time to further that reach for the betterment of worldwide human health,” says Dan Rosenbaum, CEO. “The addition of industry veterans Traberg and Hoover to our already established sales team is an important milestone toward our next phase of growth.”