Natrol Launches Ultra Sleep and Ultra Energy, Partners with Calm and Michelle Monaghan for Campaign

Natrol has launched two new products, Ultra Sleep and Ultra Energy, to help consumers feel well-rested and support energy throughout the day.

The brand is partnering with Calm, a company with an app designed to help users manage stress and sleep, and actress Michelle Monaghan, who will serve as the campaign’s central voice.

“Falling asleep is only half the challenge,” said Rebekah Lyle, chief marketing officer at Natrol. “What we’re hearing is that people aren’t just struggling to fall asleep, they’re struggling to stay asleep or wake up feeling restored. Ultra Sleep and Ultra Energy were designed to work with the body’s natural rhythms to support better sleep and help energize cells from within.”

Ultra Sleep is designed to support the full sleep cycle, from winding down to waking up. It features 5 mg of melatonin, 100 mg of GABA, and a botanical blend of tart cherry, lemon balm, and chamomile. It’s available in gummy and fast-dissolving formats.

Ultra Energy delivers sustained energy via 1,000 mcg of vitamin B12 for energy metabolism, in addition to a B complex; vitamin D to support metabolism and overall wellness; and CoQ10, a naturally occurring antioxidant that supports cellular energy.

“What makes Ultra unique is its integrated approach,” said Dr. Chris Winter, MD, sleep specialist and partner of Natrol. “Sleep and energy aren’t separate challenges, they work together. Better sleep builds the foundation, and sustained cellular energy helps you show up and live more fully on that foundation. Together, they support a complete 24-hour wellness cycle.”

Natrol has partnered with Calm and actress Michelle Monaghan to promote an intentional approach to nightly recovery and sustained energy.

“For me, sleep is the foundation for everything,” said Monaghan. “When I prioritize quality sleep, I’m more grounded, more present, and better able to show up as my best self, whether that’s on set, at home with my family, or in my health advocacy work. This partnership is about helping people think about sleep differently, not just as something you do at night, but as something that shapes your entire day.”

In the Calm app, consumers can explore the “Back to Rest, Back to You” collection curated by Natrol, which contains sleep stories, meditations, music, and soundscapes designed to help ease the transition into rest. Other content will roll out throughout this year, including a sleep story narrated by Monaghan. To experience the collection, people can activate a three-month free trial of Calm Premium.

“For Calm, sleep starts before your head hits the pillow,” said Fergal Walker, vice president of partnerships at Calm. “We partnered with Natrol because we share the belief that everyone deserves deeper, more personalized support to not only fall asleep but truly reset, so they can feel more present, focused, and energized the next day.”