Market Updates, Products & Ingredients

Moon Juice Debuts Electrolytes + Minerals Supplement

Formula contains a spectrum of trace minerals and five chelated essential minerals to address brain function, hormones, energy, skin and hair.

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By: Sean Moloughney

Moon Juice, which offers a range of adaptogen products for supplements and skin care, has launched a 2-in-1 daily electrolyte and mineral powder supplement called Mini Dew.

This is the brand’s latest addition to its Cellular Waters category, joining Magnesi-Om and Ting, and supporting Moon Juice’s mission “to create need-driven products that meet the highest standards of efficacy and purity.”

Mine Dew features “microplastic-free” Himalayan pink salt, 270 mg of sodium and chelated forms of potassium and magnesium for optimal hydration and absorption.

The product contains a full spectrum of ionic trace minerals and five chelated essential minerals to address brain function, hormones, energy, skin and hair, the company said. It has zero grams of sugar, tastes like organic watermelon and is made with traceable ingredients.

“Since I love to stack my habits, we turned Mini Dew into a 2 in 1 mid-formulation. Not only is it an electrolyte; it’s also a daily comprehensive mineral supplement,” said Moon Juice Founder Amanda Chantal Bacon. “I don’t think enough of us realize how important minerals are. Ninety percent of us have a mineral imbalance or deficiency, and a lot of that has to do with our food supply. Modern agricultural practices have stripped the soil, and even if you eat organic food from the farmer’s market, it’s void of the full spectrum nutrients you need.”

According to research from the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Agriculture (USDA), 90% of the U.S. has a mineral imbalance or deficiency and 75% of the population is chronically dehydrated.

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