Kids’ Multivitamin Brand Hiya Receives Clean Label Project Certification

Hiya, a brand of children’s vitamins, recently achieved Clean Label Project Certification, with many of its products also earning the Clean Label Project Purity Award.

The brand has developed science-backed, pediatrician-approved supplements to support children’s health, with no added sugar or gummy additives. The company began with a Kids Multivitamin, formulated with 15 essential vitamins, and a blend of 12 organic fruits and vegetables.

Products which received the Purity Award include the Kids Daily Multivitamin, Kids Daily Probiotic, Kids Bedtime Essentials, Kids Daily Iron+, and Kids Daily Immune.

The Clean Label Project is a national nonprofit which independently tests goods for harmful contaminants, such as heavy metals, plasticizers, pesticides, and other toxins. The certification confirms that Hiya’s products meet its standards for consumer safety and quality.

“Our team of nutritionists, scientists, and parents have been dedicated to formulating the highest quality vitamins from the very beginning,” said Darren Litt, CEO and co-founder of Hiya. “We are thrilled to be recognized by the Clean Label Project for our commitment to proactive testing for heavy metals and best practices, especially in an industry with little to no standards. But our work won’t stop here as we continue to innovate and raise the standards for kids’ health supplements.”

The Clean Label Project Certification entails testing for heavy metals like arsenic, cadmium, lead, and mercury, as well as 300 of the most commonly used pesticides, like glyphosate, plasticizers such as BPA, BPS, and phthalates, and other chemicals of concern.

“I’ve been so impressed with Hiya’s process for quality and safety checks – and thrilled that they now are recognized as Clean Label Project Certified,” Dr. Darria Long Gillespie, MD, MBA, a Yale- and Harvard-trained emergency physician, author of No Panic Parenting, and member of Hiya’s Scientific Advisory Board. “That gives parents added reassurance and peace of mind that what they are giving their children is both beneficial – AND meets the highest state standards for safety when it comes to heavy metals and contaminants.”

The Clean Label Project has a consumer chain of custody sampling process, in which it independently purchases products from brands and tests them in ISO-accredited analytical chemistry labs. The certification is only granted to brands which meet or exceed its safety benchmarks. To maintain its status, Hiya’s products will undergo random annual testing to ensure ongoing compliance.

In addition to third-party testing, Hiya also implements in-house heavy metal and toxin screening.

“Hiya is part of a growing wave of brands that are proactively choosing to think differently about food safety, not just meeting the bare minimum, but going above and beyond for the sake of children,” said Jaclyn Bowen, executive director of the Clean Label Project. “Hiya is helping lead a movement toward a new standard in children’s nutrition: one that prioritizes rigorous contaminant testing as a core part of product quality.”