HORN, La Mirada, CA, has hired Jeff DaVanon as account manager. Mr. DaVanon will be tasked in developing the business unit’s distribution reach in his home state of Texas.
 
“As HORN increases its presence in the Southwest, we sought to round out our team by vetting sales experts who hold a track record for growing their market segments,” said Adam Ernst, vice president, HORN Nutraceuticals. “Not only was Jeff a top performer at his previous post, but he’s a great fit for the culture at HORN. He’s going to be a forceful addition to our ambitious team.”
 
A seasoned salesman, Mr. DaVanon is known for surpassing goals and progressively increasing sales year-over-year, specializing in relationship selling, resuscitating customer base and reestablishing loyalties. He has a passion for nutraceuticals and its role in optimizing health. Through his past experience in Major League Baseball, Mr. DaVanon’s personal understanding of nutraceutical products has further driven his desire to support the industry.
 
“Being a liaison to connect innovative, effective ingredients with finished product manufacturers equates to bearing the responsibility of bringing quality products to life,” said Mr. DaVanon. “Representing HORN ensures that high standards for distribution practice are executed in order to support the industry in promoting consumer health. I’m glad to be part of this progressive organization.”