Gencor has become the exclusive U.S. distributor for Gnosis by Lesaffre’s Landkind, a sustainable, fermented Rhodiola bioactive called salidroside.
 
Rhodiola, used commonly for its impact on performance and energy levels, has been used for centuries. Salidroside is the most-studied bioactive of the plant, and is critical to its efficacy.
 
Rhodiola species are threatened by overharvesting due to increased demand, and were added to the Convention on International Trade in Endangered Species (CITES) list of Wild Fauna and Flora to ensure sustainable harvest and trade.
 
Landkind pure salidroside is crafted through fermentation. It bypasses the need to harvest the endangered plant, making it inherently compliant with CITES, and fermentation enables consistent purity.
 
“We are incredibly proud to add Gnosis’s sustainable, ethical, and clinically backed rhodiola bioactive to our sports nutrition portfolio,” said R.V. Venkatesh, co-founder and managing director at Gencor. “We are passionate about providing groundbreaking ingredients with human clinical data to meet and exceed the needs of today’s and tomorrow’s consumers.”
 
In a clinical study, Landkind was evidenced to improve oxygen uptake during exercise at a dose of 60 mg/day, according to Gencor.
 
“We selected Gencor as our partner because of their expertise, longevity, and honorable reputation in the industry,” said Nicole Lemus, Gnosis by Lesaffre Director Americas. “At Gnosis, we believe that promoting well-being is as important as preserving our environment, a principle that begins with our production techniques. We are deeply passionate about preserving this botanical species and understand its great potential for human health. Through fermentation, we’ve ethically developed the most studied and main bioactive, salidroside, in a convenient, consistent nutraceutical for sports and active nutrition.”
 
Landkind pure salidroside is suitable for capsules, tablets, powders, and more. It is Halal-certified, vegan, and gluten-free.