Superfood-based supplement, food and beverage company Genesis Today, Austin, TX, has appointed Bill Meissner as CEO. 
 
Mr. Meissner previously held top executive positions at SoBe, FUZE, Jones Soda, Talking Rain and Tazza Pronto, and brings a new level of expertise and foresight to a company.
 
Looking ahead for the company, plans include accessing the massive distribution network of UNFI in North America rather than direct-to-store; hiring NS Sales, the natural division of Acosta, as the master broker; ramping up its offerings in key natural foods chains such as Sprouts; and beginning its march to infiltrate mass retailers such as Kroger.
 
“We are excited to have Bill join Genesis Today as we look to build the product portfolio and reach customers through more diverse channels,” said David Collier, a member of the Genesis board of directors. “His vision and experience fit perfectly with the company’s growth strategy and the heightened interest of consumers in natural and healthy foods, beverages and supplements.”