Fruit d’Or, the world’s largest grower of certified organic cranberries, has introduced two new cranberry powders that can meet specifications for the recently-announced FDA-qualified health claim regarding cranberry consumption and UTI reduction.
 
The company’s newest introductions are Pro Cran d’Or and Pro Cran Naturelle 80-mesh, standardized conventional and organic whole fruit cranberry powders.
 
Per the FDA’s qualified health claim, products that contain a daily serving of 500 mg of whole fruit cranberry may now use a qualified health claim about a reduced risk of urinary tract infections on their labels and in their marketing materials. 

“The FDA ruling does not include cranberry powders made with juice concentrate. It specifies only whole fruit cranberry,” Stephen Lukawski, lead consultant at Fruit d’Or, said. “Fruit d’Or could be the first-ever supplier to offer standardized whole fruit cranberry powder 80-mesh particle size, opening doors for new products and line extensions based on the FDA ruling. The 80-mesh particle size enables Fruit d’Or whole fruit cranberry powder to be used in softgels without concerns about leakage caused by fibers. We now offer 40-, 60- and 80-mesh which opens opportunities to multiple delivery systems. As always, soluble and insoluble PACs are consistently analyzed to maintain our quality guarantee.”
 
In addition to facilitating the use of new delivery systems to take advantage of the qualified health claim, 80-mesh whole fruit cranberry powder has applications in smoothies, nutritional bars and dairy products as well as cosmetics, due to the finer milling process, Lukawski said.
 
“This is the latest culmination of years of development and innovation. There is an art and science to being able to gently mill without burning the sugars and degrade the biomarkers necessary to maintain our standardized PACs.”