Erin O’Malia Gehan has accepted the role as its chief marketing officer (CMO) with Doctor’s Best, San Clemente, CA.
 
An accomplished marketing leader, Ms. Gehan brings with her proven experience in brand strategy, new product development and integrated communication. In her role as CMO for Doctor’s Best, Ms. Gehan will lead overall marketing strategy and drive continued growth.
 
“The nutritional supplement industry is experiencing tremendous growth both in its sophistication, and its reach into new segments and applications,” said Gale Bensussen, CEO of Doctor’s Best. “With her depth of market knowledge, industry connections, and expertise in consumer packaged goods, Erin is the ideal individual to lead our marketing initiatives.”
 
Previously, Ms. Gehan has successfully led marketing efforts at a number of consumer packaged goods companies, including Herbalife, Bayer Healthcare and Abbott Laboratories. She most recently served as vice president of marketing at Pharmavite.
 
In addition to delivering quality products that are backed by science, Doctor’s Best provides world-class retailer support and education programs. Ms. Gehan will be responsible for upholding the company’s commitment to its growing network of select retail partners. Ms. Gehan will help drive programs to further educate and empower natural product and supplement retailers as they strive to meet the specific health support and maintenance requirements of consumers.