OmniActive Health Technologies’ CurcuWIN Enhanced Curcumin was the subject of a new publication in Nutrients titled, “Eight Weeks of High Dose of Curcumin Supplementation May Attenuate Performance Decrements Following Muscle-Damaging Exercise”.
 
The double-blind, randomized, placebo-controlled parallel designed, 8-week human clinical trial examined the effects of 250 mg of CurcuWIN, 1,000 mg of CurcuWIN, or placebo on preserving muscle performance and reducing soreness following strenuous exercise. The science showed positive results and supports a growing body of research that CurcuWIN benefits athletes and active lifestyle enthusiasts alike.
 
“Intense exercise causes muscle damage, inflammation and oxidative stress, resulting in subsequent declines in athletic performance. Curcumin has anti-inflammatory and antioxidant properties,” said Ralf Jäger, MBA, FISSN, co-founder and managing member of Increnovo LLC and lead author of the publication. “Our study showed that consuming CurcuWIN—a highly bioavailable form of curcumin—prior to exercise can improve training quality and help muscles recover faster.”
 
Recent research has shown that working muscles have specific needs that can make a significant difference in exercise performance. This new research is helping shape the ever-evolving sports nutrition landscape. The global sports nutrition market is expected to hit $24.43 billion by 2025 (Grand View Research, Inc., 2018) and that growth represents a shift in consumer preference for sports nutrition supplements to support an active lifestyle. In short, sports nutrition isn’t just for traditional bodybuilders or professional athletes anymore.  
 
“OmniActive has made significant investments with a strong commitment to bring scientific validity to curcumin for sports nutrition applications. CurcuWIN’s ability to help support athletes and active lifestyle enthusiasts was first demonstrated in our FloMeD (Flow Mediated Dilation) Study, which showed health benefits including healthy blood flow, circulation and cardiovascular health,” said Abhijit Bhattacharya, president, OmniActive Health Technologies, Ltd. “This new publication is in line with OmniActive’s scientific approach in building deeper insights into CurcuWIN’s potential benefits in sports nutrition including its ability to help maintain athletic performance and muscle recovery as well as reduce muscle soreness after strenuous exercise. While there are clear positives from the study, even the limitations give our scientists and researchers additional insights on how to make our products serve our consumers better.”