Nutrabolt, owner of the C4 Energy drink brand, has launched a new marketing campaign — “Made for Athletes. Certified for Sport.” — marking the latest chapter in the company’s efforts to educate consumers about its dedication to athletic performance and ingredient safety.

The company’s products contain performance ingredients like CarnoSyn Beta Alanine and BetaPower Betaine Anhydrous to power clinically studied formulas that boost strength and endurance.

C4 Performance Energy is NSF Certified for Sport, meaning it meets safety, quality, and performance standards and contains no unsafe levels of athletic banned substances. The certification is trusted by top sports organizations, including the NFL, NBA, NHL, PGA, NASCAR, and more.

All certified products are also manufactured in GMP-compliant and NSF-certified facilities, which are audited annually or bi-annually for quality and safety.

“We’re thrilled to launch the ‘Made for Athletes. Certified for Sport.’ platform, reinforcing our brand as an authority in sports and fitness,” said Robert Zajac, chief marketing officer at Nutrabolt. “The C4 brand has been synonymous with performance since our launch, and we have a long history of creating products that fuel athletes’ sport and fitness journeys. This has always been our core distinction in a crowded market and is why some of the best athletes in the world use our products every day.”

Anchored by an all-star roster of athletes — including football standouts Bijan Robinson, CJ Stroud, and Cam Ward — the campaign unfolds across dynamic digital content, immersive retailer experiences, high-impact out-of-home placements, engaging social spots, and product integrations at major sports moments, the company said.

The new campaign assets are designed to:

• Reinforce C4 Energy’s position as the premier sports performance brand for athletes and fitness enthusiasts;
• Highlight the NSF certification of C4 Performance Energy products; and
• Educate consumers on the key benefits and ingredients that power C4 Performance Energy products.