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Bloom Pop contains 20 calories, 4 grams of sugar or less, and supports gut health with a trademarked prebiotic.
March 11, 2025
By: Sean Moloughney
Editor, Nutraceuticals World
Bloom Nutrition, a fast-growing wellness brand, has introduced Bloom Pop to the better-for-you, functional soda category. The company anticipates the product to be on shelves around Labor Day 2025 across Walmart and major retailers nationwide.
Bloom Pop contains 20 calories, 4 grams of sugar or less, and supports gut health with a trademarked prebiotic backed by science. Announced at Expo West 2025, Bloom Pop will launch with five flavors including Shirley Temple, Raspberry Lemon, and Orange.
“What we do best at Bloom is reimagine wellness essentials with flavor and function,” said Mari Llewellyn, co-founder of Bloom. “Made with a scientifically backed prebiotic and flavor we’ve perfected, Bloom Pop is our answer to what our fans feel the modern soda category is missing: a truly tasty and functional drink. We will continue to reach our community as we always have — by making it easier for them to bloom into their best selves.”
The new lineup follows the success of Bloom Sparkling Energy, now in the Top 10 energy drinks in the U.S.
“Building on our breakout wins in the beverage category and our strategic partnerships, we’re confident Bloom Pop will be a game changer,” said Greg LaVecchia, co-founder and CEO of Bloom. “We plan to follow the same route to success as we did with Sparkling Energy — driving innovation and distribution while focusing on meeting the needs of our community.”
With about 20% ownership stake, Nutrabolt is the largest investor in Bloom. “Our partnership with Bloom is focused on driving beverage innovation and bringing Mari and Greg’s vision to life,” said Doss Cunningham, chairman and CEO of Nutrabolt. “Bloom Pop is a prime example of what we can accomplish together and further solidifies Bloom’s leadership in the beverage category.”
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