Nutraceutical brand marketing firm Baker Dillon Group has entered into an affiliation agreement with Tokyo-based PTG, Inc. Consulting.
 
Through PTG, Baker Dillon Group will offer brand marketing, advertising, public relations consultation, and regulatory guidance to small- and medium-sized Japanese health and food companies seeking to enter the U.S. marketplace, working in tandem with Nori Shirai, executive director of PTG. Shirai is experienced in working with Japanese companies to establish presence in the international market.
 
“I’ve known Baker Dillon Group for many years as they represented my former company, Daiwa Health Development, in the U.S. They did an amazing job developing our brand strategy and introducing products to the supplement industry and health professional categories,” said Shirai.
 
“I returned in October from Tokyo where Nori and I met to review U.S. opportunities in numerous product categories for his clients and the need for Japanese companies to create memorable brands and invest in product promotion,” said Baker. “We reviewed several PTG clients who have developed unique products and are ripe for global exploration and expansion.”