PureCircle has introduced a new proprietary stevia sweetener under the trade name Alpha. The new sweetener is ideal for companies seeking deeper calorie reductions in their products. This all-natural, high-purity stevia sweetener combines steviol glycosides and was developed as a solution for products seeking 50-100% calorie reductions. Alpha’s composition allows for a more rounded sweetness and less bitterness at higher sugar replacement levels, according to the company. Alpha meets JECFA specifications and is available immediately for use in global food and beverage products in all markets that follow JECFA, including the EU, which is expected to be approved this year. For further information: www.purecircle.com