AG1 Debuts at Ulta Beauty

AG1 has partnered with Ulta Beauty, the largest beauty retailer in the U.S. Beginning this May, AG1 will be available at more than 1,500 Ulta Beauty stores and on ulta.com, including the Ulta Beauty app. This launch will feature 7-count and 14-count packs of both AG1 and AGZ, as well as the AG1 Start Here Kit, which includes seven servings of AG1, a shaker bottle, and a habit-tracker, designed to support trial and habit-building as part of a daily wellness routine.

The launch marks AG1’s first partnership with a beauty retailer, reflecting a cultural shift as consumers increasingly see health, wellness, and beauty as interconnected.

“We are incredibly proud to partner with Ulta Beauty, a retailer that shares our belief that beauty starts with foundational nutrition and quality sleep,” said Kat Cole, CEO of AG1. “This milestone reflects our commitment to meeting growing customer demand for trusted, simple, comprehensive health solutions, from morning to night.”

“At Ulta Beauty, we’re seeing growing guest interest in building daily rituals that support how they look and feel,” said Laura Beres, vice president of wellness at Ulta Beauty. “AG1 has been a leader in simplifying foundational nutrition into a consistent, easy-to-adopt routine, and we’re excited to introduce the brand to our guests as part of our expanding wellness assortment. This partnership allows us to further bridge beauty and wellbeing — bringing trusted, science-backed solutions into the beauty space and helping guests engage with self-care from the inside out.”

AG1 contains vitamins, probiotics, and antioxidants to fill nutrient gaps and support gut health and beauty from within. AGZ is a nighttime calm and sleep support drink formulated to support restful, restorative sleep. Both AG1 and AGZ are NSF Certified for Sport, an independent certification for product safety and quality.