FTC Finalizes Order Against TruHeight for ‘Deceptive and Unsubstantiated Advertising’

The Federal Trade Commission (FTC) finalized an order with Vanilla Chip LLC, makers of TruHeight supplements, along with its principals, requiring them to pay $750,000 and barring them from “making false or unsupported health claims and using fake or incentivized consumer reviews,” the commission reported.

The brand markets products such as Growth Gummies, Protein Energy Waffles, Growth Protein Shakes, Sleep Gummies, and more.

FTC alleged in April 2026 that TruHeight and its two principals, Eden Stelmach and Justin Rapoport, deceptively advertised the effectiveness of supplements in supporting height growth in children and teenagers. The brand also relied on reviews that were written by its own employees and vendors, as well as by consumers who were offered a free product or discount in return for writing a five-star review, FTC alleged.

TruHeight lacked the competent and reliable scientific evidence to support the claims they made, and, according to FTC, used fake social media profiles run by bots that were masquerading as real, existing users.

The FTC’s final order imposes a $4 million judgment on TruHeight and its principals, which will be partially suspended after they pay $750,000 based on their inability to pay the full amount. TruHeight, along with Stelmach and Rapoport, are prohibited by FTC from “making false or unsubstantiated height and growth claims; making claims about the health benefits, performance, efficacy, safety, or side effects of any product covered by the order, unless the claim is not misleading and is supported by competent and reliable scientific evidence; misrepresenting that a reviewer exists, that a reviewer used the product, service, or business being reviewed, or the reviewer’s experience with the product, service, or business being reviewed; and buying consumer reviews conditioned on a particular sentiment, whether positive or negative, about the product being reviewed.”