Ethical Naturals Launches MachaWave Organic Matcha with AlphaWave L-Theanine

Ethical Naturals, Inc. has launched MachaWave organic matcha with AlphaWave L-Theanine for balanced energy, stress support, and cognitive performance.

The high-grade organic matcha, combined with the purified, clinically-studied L-theanine ingredient, serves as an alternative to traditional sources of caffeine, meeting consumer demand for sustained energy, mental clarity, and relaxed focus.

Matcha has been used for more than a thousand years across China and Japan, traditionally known for supporting calmness and alertness. Unlike conventional green tea, matcha is shade-grown prior to harvest, supporting the development of amino acids like L-theanine and contributing to its characteristic green color and rich nutrient profile. Clinical studies suggest matcha’s naturally-occurring combination of caffeine and L-theanine supports measures of cognitive function, Ethical Naturals reported.

In MachaWave, the synergy is enhanced with the addition of a clinically-studied, purified form of L-theanine, shown to significantly improve measures of stress response, relaxation without drowsiness, sleep quality, and cognitive attention. In acute stress studies, AlphaWave significantly increased frontal brainwave activity while also reducing salivary cortisol levels compared to placebo. A longer-term 28-day placebo-controlled study showed benefits in sleep quality, reductions in perceived stress, and enhanced cognitive attention in moderately stressed adults.

“MachaWave reflects growing consumer interest in products that deliver both cognitive support and balanced energy without overstimulation,” said Cal Bewicke, CEO. “The combination of organic matcha and clinically-studied AlphaWave L-Theanine provides formulators with a versatile ingredient system backed by both traditional use and modern clinical research.”

MachaWave is formulated for beverage, tea, and sports nutrition applications, and can be incorporated in both hot and cold formats. The ingredient pairing supports structure/function positioning related to mental clarity, sustained attention, calm focus, reduced nervous tension, and balanced energy delivery, according to the company.

AlphaWave L-Theanine is produced through a proprietary fermentation and purification process, and is supported by three clinical studies for relaxation, stress, and cognitive performance. It is GRAS affirmed for food and beverage use and is the only form of L-theanine approved by Australia’s Therapeutic Goods Administration (TGA) for manufacturing use in listed medicines.