Market Updates

Vitafoods Asia Expands by 50% as Healthy Aging, Personalized Nutrition Markets Boom

More than 800 exhibitors will be across 30,000 square meters of floor space, and the show will spotlight regional opportunities to support lifelong nutrition for longevity.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: Informa Markets

Vitafoods Asia will return to Bangkok’s Queen Sirikit National Convention Center, Sept. 2-4, 2026, with an expanded show floor and more exhibitors in response to growing demand across Asia-Pacific markets driven by the need for healthier aging, greater well-being, and more personalized approaches to nutrition.

More than 800 exhibitors will meet across 30,000 square meters of space, representing a 50% increase in the size of the floor. There will be new and expanded areas dedicated to packaging, technology, and pet nutrition.

Longevity Takes Center Stage

An aging population across Asia-Pacific is shifting focus toward preventive health and long-term well-being. By 2050, around one in four people in the region will be 60 years or older.

The theme for this year’s event is “Nutrition for Life and Longevity,” spotlighting the role of science and technology in transforming nutrition to increase health span, including the Healthy Aging Summit.

The wider content program is designed to spotlight industry-leading research and market analysis on topics like health span, microbiome health, breakthrough technologies in regenerative medicine, and beauty from within.

The conference will also address critical industry developments around AI implementation, such as building trust and utilizing AI in product development.

Returning zones and features include the New Products Zone, Tasting Bar, and guided innovation tours, as well as key networking events like the Women in Nutraceuticals reception and networking night.

The Vitafoods Asia Nutraceutical Awards will return to recognize innovative products in dietary supplements, functional foods, beverages, and extracts.

“As consumers in Asia and globally look beyond lifespan toward health span, brands are seeking new ways to tailor wellness to a wider variety of needs,” said Rose Chitanuwat, regional portfolio director at Informa Markets. “Vitafoods Asia will reflect the pace at which demand for innovative nutrition solutions is accelerating across Asia-Pacific. This year’s expanded edition will welcome even more exhibitors from across the nutraceutical supply chain, creating greater opportunities to explore emerging areas of growth. As Asia’s nutraceutical hub, we’re strengthening our role as a bridge between global nutraceutical innovation and the opportunities in the fast-growing Asia-Pacific region, helping brands around the world enter and grow in this dynamic market.”

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