Products & Ingredients

Vital Nutrients Launches Practitioner-Grade Supplement Line for Kids

The new line of supplements from the practitioner-developed brand comes in sugar-free, child-friendly formats.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Vital Nutrients has introduced Vital Nutrients Kids, a new line of supplements developed by parents to support nutrition and immune health in kids aged 2-15.

The line doesn’t include sugar or gummies, but delivers practitioner-grade support in child-friendly formats.

“Even in well-intentioned households, maintaining a balanced diet for children can be challenging when preferences favor familiar, less nutrient-dense foods,” said Meagan Purdy, naturopathic doctor, brand manager, and educator at Blueroot Health, Vital Nutrients’ parent company. “We developed Vital Nutrients Kids to help bridge those gaps with child-friendly formats that support consistent daily nutrition without adding complexity to a parent’s routine.”

Each supplement is sugar-free, dental-safe, hypoallergenic, and vegan. The line includes:

  • Mighty Multivitamin without Iron: a daily sugar-free melt-on-the-tongue multivitamin formulated with real fruits and vegetables, filling nutritional gaps with whole-food vitamins at child-appropriate doses.
  • Berry Brave Immune Powder: an easy-to-mix immune drink with vitamins C and D, zinc, elderberry, and arabinogalactan to support immune function.
  • Iron Invincibles: a gentle, melt-on-the-tongue iron supplement designed to support energy, focus, and growth without stomach upset.
  • D3 Dynamo, a tiny, melt-on-the-tongue vitamin D3 supplement to support immune health, mood, and bone development
  • Invincible Immune Probiotic: a chewable probiotic tablet that supports immune health, ear, nose, and throat health, and resilience against respiratory infections.
  • Tummy Troopers Probiotic: a shelf-stable daily chewable probiotic with multiple probiotic strains to support long-term digestion, gut health, and microbiome balance.

“Supporting children’s health is about building routines that stick and creating confidence for parents and practitioners,” said Purdy. “Our goal with Vital Nutrients Kids is to give children a supplement routine they will enjoy while providing reliable support for immunity, digestion, and growth.”

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