Kaneka Nutrients to Spotlight Ubiquinol at Vitafoods Europe
04.28.23
The company will focus on the CoQ10 ingredient’s new positioning for healthy aging, beauty from within, and sports recovery.
Booth #J104
Kaneka Nutrients Europe will spotlight Ubiquinol, its branded, electron-rich CoQ10 ingredient, at this year’s Vitafoods Europe Exhibition. The team will focus on the ingredients refreshed product positioning, suitable functional food formats, and the list of health benefits, mechanism of action, quality, and versatility of the ingredient.
The new visual identity of the ingredient aims to highlight its potential for in-demand healthy aging, beauty from within, and sports recovery products.
“For decades, Kaneka Nutrients has been using the power of science to develop new ingredients that can help people to live long and healthy lives. Now, as consumer demands continue to evolve, it’s important to keep pace with the change. That’s why we’re refreshing our Ubiquinol product brand to show its full potential to address shifting market needs,” said Filip Van hulle, general manager at Kaneka Nutrients Europe.
“47% of consumers agree that looking after their health is important to them in order to live a longer, healthier life, and our Ubiquinol ingredient is a game-changer in this sense. Popular within consumers, Ubiquinol has been available on the market for years, but we’re still far from having explored its full health potential. The rebrand shines a spotlight on how this vital ingredient can drive product innovation across multiple health areas and in a variety of application formats.”
An Antioxidant with Wide-Ranging Activity
Ubiquinol, the active form of CoQ10, is a fat-soluble antioxidant essential to cellular function. It is involved with the conversion of carbohydrates to fats.
After age 40, CoQ10 levels in the body start to decrease and so does the body’s ability to restore it. Because the compound is involved in cellular energy production and reduces oxidative stress, it is suitable for healthy aging applications.
As supported by clinical studies over multiple decades, Ubiquinol supplementation has been shown to support cognitive function, slow measures of skin aging, support cardiovascular health, and support healthy LDL cholesterol levels.
Kaneka Ubiquinol is bio-identical to the ubiquinol which is produced naturally by mitochondria, and is manufactured through a pharmaceutical-grade patented bio-fermentation process from non-GMO years. It has an efficacious dosage at 100 mg per day and is suitable for a variety of delivery forms, including plant-based dosage formats.
Visitors will be able to sample functional food applications, including beauty-from-within gummies, easy-to-swallow supplements for healthy aging, and snack bars for sports nutrition.
Kaneka Nutrients Europe will spotlight Ubiquinol, its branded, electron-rich CoQ10 ingredient, at this year’s Vitafoods Europe Exhibition. The team will focus on the ingredients refreshed product positioning, suitable functional food formats, and the list of health benefits, mechanism of action, quality, and versatility of the ingredient.
The new visual identity of the ingredient aims to highlight its potential for in-demand healthy aging, beauty from within, and sports recovery products.
“For decades, Kaneka Nutrients has been using the power of science to develop new ingredients that can help people to live long and healthy lives. Now, as consumer demands continue to evolve, it’s important to keep pace with the change. That’s why we’re refreshing our Ubiquinol product brand to show its full potential to address shifting market needs,” said Filip Van hulle, general manager at Kaneka Nutrients Europe.
“47% of consumers agree that looking after their health is important to them in order to live a longer, healthier life, and our Ubiquinol ingredient is a game-changer in this sense. Popular within consumers, Ubiquinol has been available on the market for years, but we’re still far from having explored its full health potential. The rebrand shines a spotlight on how this vital ingredient can drive product innovation across multiple health areas and in a variety of application formats.”
An Antioxidant with Wide-Ranging Activity
Ubiquinol, the active form of CoQ10, is a fat-soluble antioxidant essential to cellular function. It is involved with the conversion of carbohydrates to fats.
After age 40, CoQ10 levels in the body start to decrease and so does the body’s ability to restore it. Because the compound is involved in cellular energy production and reduces oxidative stress, it is suitable for healthy aging applications.
As supported by clinical studies over multiple decades, Ubiquinol supplementation has been shown to support cognitive function, slow measures of skin aging, support cardiovascular health, and support healthy LDL cholesterol levels.
Kaneka Ubiquinol is bio-identical to the ubiquinol which is produced naturally by mitochondria, and is manufactured through a pharmaceutical-grade patented bio-fermentation process from non-GMO years. It has an efficacious dosage at 100 mg per day and is suitable for a variety of delivery forms, including plant-based dosage formats.
Visitors will be able to sample functional food applications, including beauty-from-within gummies, easy-to-swallow supplements for healthy aging, and snack bars for sports nutrition.
