NOW Receives AHPA Herbal Advocacy Award for Industry Self-Policing
03.22.24
The award recognizes NOW’s ongoing program of testing brands on Amazon to highlight quality issues.
Dietary supplement brand NOW received the American Herbal Products Association (AHPA)’s Herbal Advocacy award at a 2024 member meeting held on March 13.
The award recognized NOW’s industry self-policing program of testing unfamiliar brands found on Amazon, to provide consumers with knowledge on quality and testing of supplements. The program was launched in 2017, and recently featured tests on creatine gummies, berberine supplements, astaxanthin supplements, and more.
"NOW is honored to receive this special AHPA award for Herbal Industry Advocacy in recognition of our efforts in documenting the poor quality of ‘ghost brand' supplements available on Amazon and advocating for better policing,” said Katie Banaszewski, senior director of quality, who accepted the award.
“NOW started this testing program in 2017 when family owner Dan Richard decided it was important to document the problems he was seeing with many supplements for sale on Amazon. We will continue to use the tools we have to ensure the safety and quality of NOW products to also monitor unfamiliar brands found on Amazon. And we will continue to advocate for Amazon to take action against dishonest brands, and for regulatory agencies to enforce existing quality requirements."
The award recognized NOW’s industry self-policing program of testing unfamiliar brands found on Amazon, to provide consumers with knowledge on quality and testing of supplements. The program was launched in 2017, and recently featured tests on creatine gummies, berberine supplements, astaxanthin supplements, and more.
"NOW is honored to receive this special AHPA award for Herbal Industry Advocacy in recognition of our efforts in documenting the poor quality of ‘ghost brand' supplements available on Amazon and advocating for better policing,” said Katie Banaszewski, senior director of quality, who accepted the award.
“NOW started this testing program in 2017 when family owner Dan Richard decided it was important to document the problems he was seeing with many supplements for sale on Amazon. We will continue to use the tools we have to ensure the safety and quality of NOW products to also monitor unfamiliar brands found on Amazon. And we will continue to advocate for Amazon to take action against dishonest brands, and for regulatory agencies to enforce existing quality requirements."
