ChromaDex Corporation, Irvine, CA, has named Jeffrey Himmel CEO. The Company's previous CEO, Frank Jaksch, will immediately assume the position of chief scientific officer and remain on the company's Board of Directors. In connection with his employment, Mr. Himmel has agreed to invest $1 million into ChromaDex. He is the former chairman of The Himmel Group. Over the past 50 years, The Himmel Group has built branded consumer products in a range of consumer packaged goods areas.