BioCell Technology LLC has rebranded its flagship ingredient BioCell Collagen II to BioCell Collagen in an effort to reflect recent research findings. BioCell Collagen also has a new logo to go along with the rebranding. The original name “BioCell Collagen II” made reference to one of the ingredient's integral component parts, type II collagen. The designation made sense during the early years of BioCell Collagen, mainly because of the strong association between type II collagen and joint health. However, as more studies were conducted on BioCell Collagen, the data repeatedly pointed in one direction, according to the company: BioCell Collagen is more than a joint health ingredient. The single-source, all-natural ingredient contains a naturally existing matrix of hydrolyzed collagen type II, hyaluronic acid and chondroitin sulfate, all of which are highly bioavailable. The first human skin study on BioCell Collagen, completed in June 2011, suggested that BioCell Collagen stimulates dermal fibroblasts, which are responsible for skin collagen (primarily collagen types I and III) production. For further information: www.biocelltechnology.com
Maria Mascaraque, Associate, Health & Wellness Research, Euromonitor International||November 1, 2016 An aging population and growing demand for naturally functional products continue to drive a healthy industry.