Clif Bar & Company, Emeryville, CA, has launched Clif Kid Zbar Crispy, an organic rice crispy snack that is an extension of the original baked Organic Zbar line. Zbar Crispy contains 8 grams of whole grains and is made with toasted oats for a lightly textured crunch. Like the original Zbar, it has a balanced blend of carbohydrates, protein, fiber and healthy fat to help curb hunger and stabilize energy levels that keep kids feeling full longer. Zbar Crispy is available in Chocolate, Chocolate Chip and Peanut Butter flavors. The company has also introduced a new Fruit Punch flavor for Zfruit, the fruit rope twist made with organic fruit puree. The product is an “excellent source” of vitamin C.