Kellogg Company, Battle Creek, MI, has introduced Kellogg's Rice Krispies Gluten Free cereal alongside the original variety. The new cereal eliminates barley malt (the source of gluten in the original Rice Krispies cereal) and is made with whole grain brown rice to differentiate it from the original and for flavor. Each serving of the new gluten-free cereal contains 120 calories, less than 1 gram of sugar, 1 gram each of fat and fiber, 3 grams of protein and 190 mg of sodium. The cereal is fortified with several vitamins and minerals.