Ocean Spray’s Ingredient Technology Group (ITG) and Artemis International, Fort Wayne, IN, have formed a strategic partnership through which Artemis will provide sales and marketing support to Ocean Spray’s sale of cranberry powder and extract to nutraceutical manufacturers.

“We are thrilled that Artemis has agreed to team with Ocean Spray to combine product expertise and industry acumen to compete in the nutraceutical market,” said Tom Jones, senior manager, Business Development, Ocean Spray ITG. “Artemis will play an essential role in supporting our existing customers and driving Ocean Spray’s continued growth in this segment.”

Jan Mills, CEO, Artemis International added: “We are delighted to partner with Ocean Spray through this exciting opportunity. The company’s rich heritage, commitment to quality and pioneering innovation will be a real asset to us in driving forward the commercial growth of cranberry-based nutritional products. We look forward to a successful partnership.”