Market Research

Gluten-Free Products

April 5, 2010

The number of products marketed as gluten-free continues to rise globally, with double-digit growth recorded in 2009, pushing the total number recorded on the Innova Database to more than double the level in 2007. This is partly due to improved labeling regulations, but also to rising health concerns and awareness of gluten intolerance in the diet and the search for more mainstream and good-tasting gluten-free products across a range of food and drinks sectors.

Overall, more than 5% of the food and drinks launches tracked by Innova Market Insights in 2009 were marketed as gluten-free, rising to more than 10% in Australia and New Zealand and falling to less than 1% in Asia. There were higher launch numbers in the U.S. and Europe, but these largely reflected higher levels of food and drink new product activity as a whole. For further information: www.innovadatabase.com
blog comments powered by Disqus
  • Herbs & Botanicals Bounce Back

    Herbs & Botanicals Bounce Back

    Lisa Olivo, Associate Editor||July 1, 2016
    Industry rallies to cultivate quality with hopes of ensuring long-term market health.

  • Healthy Beverage Market Overflowing With Opportunities

    Healthy Beverage Market Overflowing With Opportunities

    Sean Moloughney, Editor||July 1, 2016
    Clean and simple formulas that incorporate vital nutrients will continue to gain market share.

  • Choosing The Right Analytical Lab

    Choosing The Right Analytical Lab

    Maged Sharaf, PhD, American Herbal Products Association ||July 1, 2016
    Here are some important questions to consider when determining which contract laboratory will meet your needs.