11.01.09
Growing interest in heart health products reflects the broader demand for functional food and drinks, according to a new report from Datamonitor entitled “Opportunities in Heart Health—Consumer Attitudes & Behaviors.” Consumers are generally aware of the importance of maintaining good cardiovascular health and that something needs to be done in order to reverse the increase in related health problems, such as diabetes, the report states. However, inhibitors such as trust issues regarding functional products still remain. More can be done to raise awareness of heart health problems and the actions that can be undertaken to prevent them. Women mistakenly believe breast cancer to be a greater threat than cardiovascular disease. Ensuring that consumers understand the real implications of heart health problems is key to maximizing interest in the category, the report concludes. For further information: www.datamonitor.com