WILD Flavors, Erlanger, KY, has partnered with Sunwin International Neutraceuticals, Qufu, China, in order to sell, market and distribute Sunwin’s stevia extracts, while also formulating proprietary, natural sweetening blends for food and beverage products. The companies will partner immediately to obtain FDA GRAS (Generally Recognized as Safe) status for Sunwin’s stevia extracts. WILD Flavors expects to commercialize many new and innovative product concepts with current customers for immediate entry in the market. The partnership will also allow new clients access to zero-calorie, natural sweetening systems. The companies expect that the technological synergies between Sunwin’s production knowledge and WILD Flavors’ quality management systems and product development techniques will result in exponential volume growth and opportunity through new routes to market. Sunwin currently sells its stevia products as nutritional supplements in the U.S. to food and beverage producers, along with their own stevia blend tabletop sweetener, OnlySweet, in more than 4000 grocery stores.
Partnership to Yield Stevia Extracts and Sweetening Blends
Published April 1, 2009