Forward Foods Acquires Detour Protein Bars
Forward Foods, LLC, and Next Proteins, Inc., Carlsbad, CA—an industry leader in developing whey-based products including Designer Whey Protein Powder and the Detour Protein Bar—has announced the sale of Next’s protein bar business to Forward Foods. Forward Foods was formed by senior food industry executives, key managers of Next’s bar business, and New York private investment firm Emigrant Capital to acquire Detour. Next Proteins is recognized as an authority on the many advantages and functional applications of whey. The company has invested approximately $7 million in whey research and clinical testing since it was founded by U.K. Olympic medalist, David Jenkins, who continues to serve as CEO. The new company will focus on further developing the popular Detour bar line to gain share in the fast growing segment of on-the-go nutrition.