Ocean Spray, PepsiCo Form Strategic Alliance
Ocean Spray, Lakeville, MA, and PepsiCo, Purchase, NY, have entered into a long-term strategic alliance in which Pepsi-Cola North America will market, bottle and distribute single-serve cranberry juice products in the U.S. and Canada under the Ocean Spray name. The agreement also includes opportunities for the development of new product innovations across multiple trade channels in the future.