10.01.05
A Toronto-based firm claims to have developed the richest whole food source of omega 3 in the world. So why hasn’t anybody heard of them? Salba Research & Development’s proprietary, eponymous product is derived from a variety of mint called Chia. The company believes the product could be added to virtually any food, and does not affect the taste of the finished product. It is also reportedly highly nutritious and extremely high in omega 3 fatty acids…In fact, Salba claims that the ingredient is so nutritious that its initial concern was that food companies would simply not believe some of the claims made. Much of the company’s time and resources have been spent on research. In fact, the University of Toronto has been heavily involved in verifying the claims of Salba, and research is ongoing at the city’s St. Michaels Hospital. The company is also in the process of developing the first food product to contain Salba. A tortilla chip manufacturer in Denver, CO, has developed a 95% organic corn product that contains 5% Salba. According to the company, this means consumers will be getting 400 mg of omega 3s from just one ounce, or about 15 chips. The product, to be marketed by Nutraceutical Corporation, will be called Taste Wave.
—Foodnavigator.com, 8/31/05
—Foodnavigator.com, 8/31/05