06.01.05
Herbalife, Los Angeles, CA, has entered the energy drink market with the launch of LiftOff, a sugar-free, zero-calorie, effervescent energy drink in a dissolvable tablet form. With two patents pending, each tablet contains a proprietary blend of nutrients, including taurine, guarana and caffeine for energy, and ginkgo biloba and panax ginseng for a mental boost. Each tablet contains 100% of the daily recommended value (DRV) of vitamin C and over 100% of vitamins B6 and B12. LiftOff is available in Ignite-Me Orange and Lemon-Lime Blast flavors.
In other news, the company has launched NouriFusion MultiVitamin Skin Care. The new line will replace the company’s Dermajectics Nature’s Mirror line. Each of the 12 products in the line contains vitamins A, C and E to impart a positive effect on the skin as antioxidants and as moisture protectants. Individual products contain various botanicals, including avocado, cucumber oil, sunflower seed oil, berry seeds and sweet almond oil. The line includes a moisture mask with a whipped soufflé texture, a clarifying mask to help remove impurities, an exfoliating scrub with strawberry and raspberry seeds to revitalize dull-looking skin, rejuvenating eye cream, an eye gel to help reduce the appearance of puffiness and dark circles and a rejuvenating night cream.
In other news, the company has launched NouriFusion MultiVitamin Skin Care. The new line will replace the company’s Dermajectics Nature’s Mirror line. Each of the 12 products in the line contains vitamins A, C and E to impart a positive effect on the skin as antioxidants and as moisture protectants. Individual products contain various botanicals, including avocado, cucumber oil, sunflower seed oil, berry seeds and sweet almond oil. The line includes a moisture mask with a whipped soufflé texture, a clarifying mask to help remove impurities, an exfoliating scrub with strawberry and raspberry seeds to revitalize dull-looking skin, rejuvenating eye cream, an eye gel to help reduce the appearance of puffiness and dark circles and a rejuvenating night cream.