Clif Bar, Inc., Berkeley, CA, has added Clif® Builder’s™ to its portfolio of bar products. A soft and crunchy protein bar, Clif Builder’s contains 20 grams of protein from soy and nuts and is made with all-natural ingredients. In addition, Clif Builder’s contains 23 vitamins and minerals and is certified kosher and made with about one-third organic ingredients. Each bar is dipped in creamy cocoa that surrounds two layers—a soft, sweet layer of soy protein and a crunchy layer of organic rolled oats, soy and almonds or peanuts. The new bars are available in Chocolate, Peanut Butter and Cookies ‘n Cream flavors.
Richard A. Lovett, JD, PhD, Contributing Writer||March 1, 2016 An advisory panel has selected aloe vera, vitamin B12, protein, ginger, vitamins K1 and K2 and free amino acids as priority ingredients for review.