Clif Bar, Inc., Berkeley, CA, has added Clif® Builder’s™ to its portfolio of bar products. A soft and crunchy protein bar, Clif Builder’s contains 20 grams of protein from soy and nuts and is made with all-natural ingredients. In addition, Clif Builder’s contains 23 vitamins and minerals and is certified kosher and made with about one-third organic ingredients. Each bar is dipped in creamy cocoa that surrounds two layers—a soft, sweet layer of soy protein and a crunchy layer of organic rolled oats, soy and almonds or peanuts. The new bars are available in Chocolate, Peanut Butter and Cookies ‘n Cream flavors.
Maria Mascaraque, Associate, Health & Wellness Research, Euromonitor International||November 1, 2016 An aging population and growing demand for naturally functional products continue to drive a healthy industry.