Lulu’s Dessert Corporation, Vernon, CA, has joined forces with the Indiana Soybean Board (ISB) to launch Soy-U-Enjoy, a gelatin-like snack that contains soy protein and is available in an assortment of flavors. An all-natural product, Soy-U-Enjoy has 100% of the daily requirement for vitamin C, is a good source of calcium and is naturally fat free and cholesterol free. In addition, Soy-U-Enjoy is a vegan product, containing no animal bi-products and uses only natural flavoring and coloring. Soy-U-Enjoy is available in Strawberry, Lemon, Orange, Mango and Kiwi flavors.
Maria Mascaraque, Associate, Health & Wellness Research, Euromonitor International||November 1, 2016 An aging population and growing demand for naturally functional products continue to drive a healthy industry.