Joanna Cosgrove03.29.10
When purchasing vitamins in a health food store, puzzled consumers can usually count on the assistance of an astute salesperson to help them make an informed purchase decision. In contrast, buying vitamins and dietary supplements online can be a challenge given the intangibility of the product and the lack of one-on-one assistance. Shelby Township, MI-based eVitamins endeavored to bridge that gap with the creation of its new Health and Wellness Encyclopedia, a compendium of topical articles aimed to arm consumers with the information they need to make educated supplement purchases.
The Health and Wellness Encyclopedia features thousands of informative health articles on vitamins, herbs, supplements, medical conditions and drug interactions. It also includes the latest news, healthy recipes and wine knowledge.The extensive knowledge base also offers advice, wellness lifestyle features, food articles and recipes, and in-depth, science-based health information, all in one easy-to-use resource for the healthful person.
“We are so excited to offer such a comprehensive and educational resource to our customers and website visitors,” said Thomas Wick, founder, president and CEO of eVitamins. “We are passionately committed to empowering people to make informed decisions about their health regimens. The new Health Encyclopedia is a definitive resource for anyone who wants to improve their health and well-being.”
Mr. Wick explained that reasons behind the creation of the Health and Wellness Encyclopedia were two-fold: to inspire a broader dialogue about health related topics, as well as increasing the likelihood of well-educated product sales. “We wanted to create a destination for health and wellness news and discussion,” he said. “We knew the encyclopedia’s trending news and useful content would be ideal to share in our social media communities to initiate compelling conversations, and hopefully bring them to the main website to have a look around.
The site content is provided by an editorial team consisting of physicians, pharmacists, dieticians, chefs, wine experts and experienced health feature writers. It incorporates research gathered from scientific studies published in more than 600 medical and scientific journals and is continuously updated.
“We built the encyclopedia with the help of Aisle7, a health content production company from Portland, OR, with the goal of becoming a definitive resource for people who want to make healthier life choices,” explained Mr. Wick. “The content in the encyclopedia is meant to educate consumers and encourage healthy living. We also wanted to provide a place where health-minded consumers can read the latest news and developments, as well as find helpful tools and resources like recipes, ingredient information and shopping tips.”
Aisle7 is a leading provider of consumer-friendly, easy-to-use health, food and wellness information for websites and interactive touch-screen kiosks.
“We are very proud of the initial Health Encyclopedia, but will continue to build and improve it,” said Mr. Wick. “We encourage comments and feedback on how we can make the encyclopedia the best health and wellness resource online.”
The company is currently working to build a more robust search function, which will allow users to conduct deeper keyword searches into all the articles and content. It is also adding more content, new articles and revising and updating data as it develops in the scientific and news communities.
eVitamins.com was founded in 1999 and it offers vitamins, minerals, herbs, fitness supplements and wellness products at up to 70% off retail pricing. Products are hand-selected and evaluated by a nutritional consulting staff comprised of doctors, nutritionists, dieticians and certified personal trainers.
For more information, log onto eVitamins' Health and Wellness Encyclopedia at http://www.evitamins.com/encyclopedia.asp
For more information, log onto eVitamins' Health and Wellness Encyclopedia at http://www.evitamins.com/encyclopedia.asp