Sean Moloughney08.13.09
Recognizing deficiencies among American consumers, Interstate Brands, Irving, TX, has introduced Wonder Classic and Wonder Classic Sandwich breads with added calcium and vitamin D.
Both varieties now contain the same amount of calcium as an 8-oz. glass of milk in two slices and are “good sources” of vitamin D, which helps the body absorb calcium.
While the benefits of consuming calcium are widely recognized with the nutrient ranking highest in importance by women according to a recent Gallup poll (March 2009), most Americans are not getting enough calcium from their diets. The recommended daily calcium intake for individuals between the ages of 4 and 8 is 800 mg, between the ages of 9 and 18 is 1300 mg, and adults between 19 and 50 is 1000 mg, according to the National Academy of Sciences.
"Balancing the food your family enjoys while providing the nutrition you want them to have can be difficult," said Rich Seban, chief marketing officer at Interstate Brands. "For more than 85 years, Wonder has been a staple in American households with a long history of identifying ways of enhancing the nutritional value of bread. Wonder's added calcium and vitamin D offerings reinforce the brand's continued focus on health as it continues to expand its menu of great tasting, healthy choices for the whole family. Giving your family the nutrition they need never tasted so good."
Both varieties now contain the same amount of calcium as an 8-oz. glass of milk in two slices and are “good sources” of vitamin D, which helps the body absorb calcium.
While the benefits of consuming calcium are widely recognized with the nutrient ranking highest in importance by women according to a recent Gallup poll (March 2009), most Americans are not getting enough calcium from their diets. The recommended daily calcium intake for individuals between the ages of 4 and 8 is 800 mg, between the ages of 9 and 18 is 1300 mg, and adults between 19 and 50 is 1000 mg, according to the National Academy of Sciences.
"Balancing the food your family enjoys while providing the nutrition you want them to have can be difficult," said Rich Seban, chief marketing officer at Interstate Brands. "For more than 85 years, Wonder has been a staple in American households with a long history of identifying ways of enhancing the nutritional value of bread. Wonder's added calcium and vitamin D offerings reinforce the brand's continued focus on health as it continues to expand its menu of great tasting, healthy choices for the whole family. Giving your family the nutrition they need never tasted so good."