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Consumer Awareness of Probiotics Still Low

By Sean Moloughney | September 19, 2008

A majority of Americans don't know much about probiotics, according to a recent survey conducted by Opinion Research Corporation for Ganeden Biotech, Cleveland, OH.

A majority of Americans don’t know much about probiotics, according to a recent survey conducted by Opinion Research Corporation for Ganeden Biotech, Cleveland, OH.

Still, Americans spent more than $1 billion on products containing probiotics over the past year. The national survey found that 85% of Americans know little to nothing about probiotics, with just 15% of respondents saying they were somewhat or very familiar with them. Two-thirds of respondents had never heard the term “probiotics.”

This year the World Gastroenterology Organization included taking probiotics as one of 10 key recommendations to improving digestive health. Meanwhile, nearly half of all Americans report that uncomfortable digestive problems affect their day-to-day lives, according to a recent survey by the Foundation for Digestive Health and Nutrition.

“Many people may not understand that probiotics are more than something you find just in yogurt,” said Dr. Michael Roizen, New York Times best-selling author and co-founder of RealAge, a consumer-health media company. “Taking probiotics is a habit that can really benefit the digestive system, which is intricately connected to our overall health; yet most Americans are still unfamiliar with them and the good they can do.”

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