Driven by shifting cultural conversations and greater consumer advocacy, the category is evolving toward life-stage-specific, evidence-based solutions.
As health-conscious consumers trade traditional soda for wellness-focused alternatives, brands are innovating with cleaner labels, smarter sweeteners, and targeted benefits.
The determination came after an expert committee published an opinion in 2024 that formulators should exclude leaves due to higher concentrations of reactive withanolides.
Discover where sports and active nutrition is headed next, including key market trends, protein quality testing, peptides, and certification best practices.
Supplements containing Withania somnifera have been banned in certain European countries, and India has banned the use of ashwagandha leaves in food products.
Chronic stress can disrupt sleep, mood, metabolic function, and immune response through cortisol dysregulation. This webinar explores the science of stress physiology and evidence-based strategies to support cortisol balance and stress resilience.
