In order to maintain a strong sales performance, the industry must adapt to consumer demands while grappling with increasingly strict government oversight.
Despite advancements in processing and formulating, the consumer penchant for soy foods and beverages isn’t what it used to be, compelling innovators to find new ways to innovate with the humble bean.
Companies making products that deliver against consumers’ biggest health interests are able to create new brands and grow sales, while still charging premium prices—even in this economy.
Julian Mellentin, Editor, New Nutrition Business 11.01.11