Following a challenge from Procter & Gamble, which has a competing dietary supplement, GSK maintains that its product is “100% natural,” and “clinically proven to curb cravings.”
The California-based supplement manufacturer published this free manual to provide the industry with a foundational guide to compliance with FDA standards.
Both the Council for Responsible Nutrition and the BBB’s National Advertising Division are optimistic about the industry’s ongoing self-regulatory efforts.