Supplyside West
TSI Group to Showcase Innovations in Official SSW Energy Drink, FZZR Delivery Platform, and More
The company will highlight several of its custom solutions alongside its flagship ingredients.

By: Mike Montemarano
Associate Editor, Nutraceuticals World

Booth 5831
TSI Group will showcase its flagship ingredients and delivery technologies across several product concept demos, including XPO NRG, the official energy drink of SupplySide West.
“’Healthy begins here’ is more than just our slogan. It’s our mantra,” said Larry Kolb, president. “Stop by our booth even if you just have an idea or you’re looking for something innovative. We have the capabilities to help brands stand out, and we can collaborate with you on every step from ideation to delivery formats. We also help our customers keep ahead of market trends by turning consumer insights into real-world solutions.”
XPO NRG, the Official SupplySide West Energy Drink
TSI’s enfinity paraxanthine, a caffeine metabolite ingredient, will be featured alongside several other specialty nutraceutical ingredients in a limited-edition energy drink made exclusively for the show. The XPO NRG energy drinks, designed to fuel attendees with energy and mental focus, will be available exclusively at each collaborator’s booth.
- Other active ingredients include:
- Cognizin by Kyowa Hakko
- goBHB Ketones by Ketone Labs
- MitoPrime L-Ergothioneine by NNB Nutrition
- Zembrin from PLT Health Solutions
- Flavoring by Sensapure Flavors
- Branding and Label Design by NutraMedia
- Project Leadership and Marketing by PricePlow
- R&D by Savage Nutra
- Manufacturing by MacroCap Labs
“This is an example of the industry’s best of the best working together, and showcases the power of collaboration at the highest level,” comments Kolb. “Using enfinity® paraxanthine enables XPO NRG to deliver clean, stimulatory energy. enfinity harnesses the benefits of caffeine without the jitters or other common side effects associated with caffeine.”
FZZR Delivery, Optimized Ingredients, and More
TSI Group will showcase its FZZR delivery platform, which utilizes effervescent granules suitable for drinks, chews, and more. The patent-pending delivery format supports higher active ingredient loads and multiple health functions in a single dose.
FZZR will be showcased in a product concept which supports GLP-1 users, in a product with a dual solution system that includes TSI’s ingredient myHMB to support overall nutrition along with gut and muscle benefits.
TSI Group will also showcase FZZR’s capabilities across categories like hydration, children’s health, multivitamins, and nootropics.
TSI Group will also showcase its ingredient optimization which can be used to make smaller tablets or improve solubility.
“After our optimization, our OptiCreatine becomes water soluble and clear after it dissolves,” said Will Ji, president of Optimized Technology at TSI Group. “Everyone wants it after they see it.”
TSI Group will also feature its flagship ingredients, including Peak ATP, a clinically-studied and patented form of Adenosine 5-Triphosphate; Hobamine, a naturally-occurring compound that functions as an antioxidant; and GlucosaGreen, a vegan glucosamine supplement that is bioavailable to other sources of glucosamine such as shellfish.
“TSI Group gives you more than ingredients. We look for areas where we can offer custom solutions. We provide levels of R&D ideation that most people haven’t even considered,” said Joe Zhou, CEO. “From concept to solution, we understand the modern health challenges that brands are dealing with to meet consumers' evolving needs. From optimized raw ingredients and innovative branded ingredients to product formulation and contract manufacturing, we help customers stay ahead of trends.”