Supplyside West

Booth 5059
 
Expanding its energy and performance portfolio, OmniActive Health Technologies will officially launch Xtenergy, which delivers a natural source of sustained energy throughout the day without jitters or crash, at this SupplySide West (Booth 5059). Attendees are invited to experience and discuss the energizing, modern lifestyle benefits of Xtenergy.
 
The energy market is evolving; it’s not just about that extra cup of coffee or energy shot to muscle through a long, tiring day. A recent survey showed that 60% of coffee drinkers consume coffee in the morning but take other caffeine products during the day to sustain energy levels, however, 33% dislike the jitters and crash associated with caffeine use (OmniActive Insights, 2019). And while there seems to be more awareness and options than ever before to help juggle a hectic, busy life, 55% of consumers believe their energy levels have worsened in the last 10 years (NMI Consumer Data, 2016).
 
“Modern-day consumers are constantly on overdrive, burning through energy that they just don’t naturally have. But who wants a jittery, steep ascent only to come crashing down hours later more tired than before? It’s safe to say, most of us could use a natural, steady stream of energy to optimize productivity so we can perform efficiently at both work and at home,” said Brian Appell, Marketing Manager, OmniActive Health Technologies. “In a category that has been traditionally saturated with synthetic options, Xtenergy provides a natural source of sustained energy throughout the day. The launch of Xtenergy not only helps OmniActive provide a more comprehensive energy portfolio to its customers, but also helps fill a gap and expand possibilities in the active, modern lifestyle market.”